Sunday, March 27, 2016

"Amazon Whisperer"

Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.

My revenue drivers are buying either a series or just buying a channel
Describe what kind of product offering you believe should be next. What's the next thing your customers want?
The next thing would be to be able to record the shows like a DVR
Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
This will enhance my service because everyone can’t watch TV when shows come on but if they are able to watch it when they are ready too I think that will be beneficial. This does improve their experience. It helps them with their switching cost because some people wouldn’t switch without their DVR and if I have everything under one roof then it will be easier.
Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
http://ecx.images-amazon.com/images/I/61ChBUy5f9L._SL1400_.jpgThis is a digital convert box to view and record FULL HD digital channels. Got to leave in the middle of your program? Just PUSH RECORD/PAUSE - Not going to be home to watch your favorite show? Just SCHEDULE IT for recording.


What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
Doris said:
It's really nice to see the tv guide on my tv screen. I also like how I can now record all my shows while I am at work. So glad I purchased this. I still pick up all the same channels as before, and the picture quality is great. At only $35 with shipping and handling, it's a steal!!
Loanny:
I just bought it for a old tv that I have in my kitchen and it really works, at first didn't work because it needs an antenna... I bought one of those cheap antenna in dollar store and work fantastic... I have a lot of local channel that I was paying in a basic service in a cable company. Very satisfied
Boofdoggydog
Ok, for the price this unit works to record a single broadcast at a time but not while you are watching something else. Also, the instructions seem to indicate you can select a show from the Chanel menu and have it record. You can't, you have to manually enter the Chanel, start and end times. I emailed the company and they had no explanation other than to tell me you did have to enter the information manually. I would not buy this particular unit again but it does work for some.
kerri a
I purchased this as a gift to record shows off an antenna. When the antenna is plugged directly into the digital TV we receive 41 channels, but when the same antenna is run through the box only 5 PBS channels and 2 religious channels came in. The signals are so badly degraded when run through the box that we lost all network stations. The manufacturer sent me 2 software upgrades to improve the signal strength. The first one had no effect. The second dropped the 2 religious channels and left us with only 5 PBS channels.
Describe what design/usability changes you'd make to the product.
I don’t want it to need an antenna. That’s so old. I would find a way to make it digital
Describe why you think this product would make a good addition to your current product/service offering.

As stated, it covers all basis of Cable Company. People can watch just the shows they want to, save money, and now they can record the shows too. It gets no better than that. 

2 comments:

  1. If I understand correctly, you are essentially offering a DVR box without an antenna that can record your shows and pause the tv whenever you would like it to. That sounds like a good idea, but I'm just curious about how you would market such a product over large cable companies like Comcast or Cox, why people would choose your product over theirs. I don't quite see the advantage because the only difference is the antenna. http://abraham-khalil.blogspot.com/2016/03/amazon-whisperer.html

    ReplyDelete
  2. Bridgett, I really liked your post. It seems like you genuinely understand your customer's needs and future demand possibilities. Your product offering is pretty interesting, and it is extremely important to know what you can bring to the table to keep your customers happy. I also think it's cool that you're removing the antenna from your product. Trying to keep things simple and modern, and possibly easier to use. Great post, and feel free to check out my blog post here, http://jessjohns1.blogspot.com/2016/03/amazon-whisperer.html

    ReplyDelete