"Week 11 Reading Reflection"

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

It was surprising to me but it did stick out because it was so well written. When they talk about making yourself an indispensable player. Many companies start because they saw another company do it but most of them only have price as a game changer. All phones do the same thing but it is a matter of your experience with that phone that makes you change your mind

2)      Identify at least one part of the reading that was confusing to you.

The definition of innovation it asked is confusing. It’s the way it is worded. I’ve done lots of research on being an innovative brand so I am aware of what it means but the way the author writes it is confusing.

3) If you were able to ask two questions to the author, what would you ask? Why?

If my company doesn’t really use technology like that to be innovative how do the 4 quadrants work for me?

How is a company being innovative if they are stuck on their routine? I thought it was supposed to be different but if all we are doing is constantly re working our strengths, nothing about that is innovative

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I disagree with the fact that the routine innovation is good because you are not developing anything that people don’t already have. Like the iPhone for example. When new phones come out people always want to know what’s different. Majority of the time if the phone is basically the same look and same technology, and it’s not time foe an upgrade, people will wait. That leaves the people who missed the last upgrade to now get the new phone where as if it was really innovative then people who just got upgrades and people who missed the last upgrade will both get the new phone.