"Week 7 Reading Reflection"

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

There really isn’t one thing that stuck out to me, I loved the entire article. Being a person that is already in business, whenever you see an article on marketing your ears perk up because you want to know how you can get more exposure to your business. I do like the idea of not only looking at age, race, and gender as your basis for who you market it.

2)      Identify at least one part of the reading that was confusing to you.

I pretty much get this entire article except for its relevance. If for 40 years this has been going on, it has not hurt the people doing it, why change it? I could see if it wasn’t working but it has been so I am confused as to why we have to change  anything

3) If you were able to ask two questions to the author, what would you ask? Why?

A. you say that we should not base our marketing strategy on age, gender, and race alone but on the values of a person. Why wouldn’t it be based on age and values because as we get older our values change?

B. Why do not feel that race should be a huge factor in the marketing idea? There are different things that are important to different people based on where they come from. This shapes their minds therefore wouldn’t we need to evaluate that?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I think that the article was great but the big companies he mentioned in the article are doing fine in their marketing strategies considering that they are still big companies. What he is proposing may be a better idea but it is not needed if things are working.