Considering that I work with Start Ups daily I try and tell my customers that building a brand ( not just starting a company) means to set yourself apart to where paying YOUR price does not bother a customer because you offer something no other competitor offers. The phrase in the book, "Pricing becomes less of a problem when the customer sees the product as superior to its competitors." Proves my point perfectly
2) Identify at least one part of the reading that was confusing to you.
profile analysis because it said it was a tool yet I don't see how to use it
3) If you were able to ask two questions to the author, what would you ask? Why?
The author says that the initial investment is usually too low, what about people who think that the initial investment is too high? Do you recommend they try and find what they need for cheaper.
In the profitability equation you have the denominator I terms of the year. What if one wanted to evaluate the progress in months? How would they go about doing so?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
In the business world time is Calu aged differently. For example an over night success takes about 10 years when I read the following statement: "No product is instantaneously profitable, nor does its success endure indefinitely." I wondered if they really meant instantaneous or business instantaneous. A product being business instantaneous is VERY possible depending on the demand from the public
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