Opportunity
• What are the forces or changes in the
environment creating this opportunity?
The
changes that are creating this change is the subscription based disruption that
is happening across many business models. Many people no longer pay a set price
for a service or a software but now they pay for them on a subscription bases.
People aren’t paying monthly fees for cable anymore but instead they buy a
subscription to service that offers the same thing
• How is this market defined geographically and
demographically?
My
geographic market is all across the world because every state/ country has some
sort of cable or satellite system.
My demographics are people ages 23 to 40 because at age 23
you are probably not living with your parents and out on your own and
understand what it feels like to pay bills. Not only are you on your own but
you now have a career that doesn’t allow you to watch much TV. At 40 you
probably have a whole family and a career and can only watch television on the
weekends anyway so paying a monthly bill is a little over rated.
• How are customers currently satisfying this
need? And how loyal are they to whatever
they use now?
Customer currently are either paying for
cable or investing in Hulu, Netflix, and Amazon prime
• How big is this opportunity?
This
opportunity is HUGE. It is bigger than Hulu and Netflix because it has the
capability of cable as well just without the price point.
• How long will the “window of opportunity”
be open?
Not
long at all. Netflix and Hulu kind of have this market cornered. Me getting
into and presenting something new would only have me on top for a short amount
of time. This is because they already have a customer base to upsell a product
to. They could simply follow my business model and sell it to the customers
they already have which means I wouldn’t be able to get those customers myself.
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